A Pop of Something Good — Portfolio of Rachelle

We all know,

2020 had been weird.

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But studies how that looking at warm and bright color release dopamine also known as the “feel-good” hormone- which can improve our mood.

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Screen Shot 2020-12-15 at 6.24.26 PM.png — Love takes all shapes

Coca-Cola has been known for the iconic bottle shapes.
What if we changed our bottles to be odd just like 2020 has been?

2020 Coca-Cola Bottes

Bottles made of recycle glass to make stained glass bottles, using the bright and vibrant colors to spark joy.

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Screen Shot 2020-12-02 at 2.50.36 PM.png — Share A Pop of Something Good.

Animated Social ads highlighting the bottle’s new design, that can be ordered and shipped to the ones love on the Instagram store.

Screen Shot 2020-12-15 at 6.42.50 PM.png — Drive-Thru Light Show

A drive-thru light show will be in Atlanta on a street by the Coca-Cola factory with, colorful and vibrant lights.
3D glasses will be supplied at entrance to enhance the lights by turning the orbs into hearts.
This will be broadcasted live on Instagram and added to IGTV for later viewings.

Screen Shot 2020-12-15 at 6.45.37 PM.png — World Viewing on IGTV.

There will be two IG lives from the drive thru lightshow showing how it looks without the 3d glasses and with. To give people all over the world feel like they are apart of the colorful socially distanced joy of the season by Coca-Cola.

Screen Shot 2020-12-15 at 6.53.51 PM.png — IG Filters by Coca-Cola

There are 3 highlighted filters for Instagram
1. Light Show Filter - Displaying vibrant lights with and without 3D glasses.
2. Stained glass Filter - Immersive filter and make your skin stained glass.
3. A Pop Filter - Immersive filter

Light Show Filter

How it Works - Front Facing Camera

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Light show Filter

Immerse yourself at the light show. Walk around and you will end up at different areas of the light show.

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Heart lights Filter

Tap to make hearts glow and dance around the lights in the background.

Light Show Filter

How it Works - Back Facing Camera

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Light show Filter

Floating heart lights anywhere in your home spinning and glowing. Tap for a floating rainbow of lights.

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Heart lights Filter

On any lights hearts will appear like the 3D glasses. Tap to make hearts change colors.

Stained Glass Filter

How it Works - Front Facing Camera

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Stained Glass Filter

Stained glass will appear as a backdrop.

Tap to change the stained glass design.

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Stained Glass Filter

Your face and shoulders will become stained glass making you like the bottles.

A Pop Filter

How it Works

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A Pop Filter- Front Facing Camera

Colorful color blocking will become your background.

Tap to change the background.

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A Pop Filter- Back Facing Camera

Would place pop the new Coca-Cola bottle in your space.

Tap to change get a new bottle.

Screen Shot 2020-12-15 at 8.43.20 PM.png — IG Store

New bottles of Coca-Cola as well as a limited time gift items for you, loved ones you have missed during this year of being apart.
10% of proceeds goes back to Doctors without Borders for Covid Relief around the world in hopes that we can all come together again very soon.

The Coca-Cola Logo will have a QR code for a quick way to the IG store.

M.O.R.E. by MTV

LOVE AF